Your programmatic layer.

Curated publishers, smarter audiences and creative built for the open web, as an extension of your team.

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Layer 1 is your client's work: their PR, creative and social. Layer 2 is us, the layer on top that takes it further across the open web.

Brands we've worked with

Where and who

  1. 01

    Curated publishers

    The best publishers and placements for the audience, not the cheapest impressions.

  2. 02

    Smart targeting

    Audiences built from publisher first-party data and live contextual signals.

First-party data (1PD)
What a publisher knows about its own readers.
Contextual signals
What the page is about, right now.

Creative for the open web

Social-first assets, adapted and redesigned so they work in premium editorial placements.

  1. 01 The social post
  2. 02 Re-cropped, re-typed, rebuilt
  3. 03 Live in an editorial page

Four layers, working as one.

We tune publishers, placements, audiences and creative live while the campaign runs. Here's what comes out the other end.

Live campaign · average lift
  1. Awareness & consideration+0%
  2. Qualified traffic & leads+0%
  3. Booking or purchase uplift, with social+0%

Case studies

Built for agencies

Media strategists, designers, buyers and optimisers under one roof. An extension of your team.

Media and design experts who've worked across ad tech, creative agencies and in-house brand teams.

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Send a brief

A plan back within 48 hours.

Email us the brief hello@layer2.media

A deck, a doc or a few lines in an email all work. If you can, tell us:

  • The client and their sector
  • What success looks like: awareness, traffic, leads or sales
  • Timing and a rough budget
  • Any social or creative assets you already have
Email your brief →